theatre is one of the fastest growing industries in the US. This is because theatre is a high-impact industry, meaning it provides an intense amount of value in return for a short amount of time. Theatre can be a great way to raise awareness for your brand – but it may take years to really understand what that means to your audience.
In a previous post I discussed why the movie industry is such a powerful force in the US. What I don’t understand is why the industry has such a strong presence in this country.
A few years ago, I suggested that the US theatre industry was dying. I argued that the industry was in a slump because it was losing money, but I didn’t think that was the main reason. This was because the theatre box office was so successful. Even if theatre was losing money, I think it was because people were so willing to spend money on the films that they were watching. They were willing to wait for a movie they wanted to see.
I think theatre is suffering because people arent willing to pay for what they want to see. It is easy to be entertained and to pay a lot of money for entertainment. People don’t pay for what they want to watch. You can make a living as a director of a theatre, or a play writer, but you could be making less than you are now, or still making less than you were before the internet.
Although theatre has been around for a long time (1880) it was only really in the last 40 years that the concept of the “television network” became the norm. Television came along in the 1950s and since then it has become the most popular way of presenting movies and shows. The problem is that many of the people who own cinemas are not going to sell it to a theatre chain.
I wouldn’t really call it theatre marketing. But it’s definitely theatre marketing.
The problem is that the people who are the least likely to buy theatre tickets are the people who already have a theatrical experience. The people who go to the cinema just for the experience, and not for the price. A typical theatre ticket is a single £2 entrance fee. But the ticket is a form of advertising, its not a part of the film itself. In Theatre Marketing, the ticket is the film. The ad is the film. The money is the money.
The problem is that theatre tickets don’t help your film become a part of the wider public consciousness. They cost a single $1.25. People who go to see a show only because of the ticket don’t care who the film is about, why, or what it’s about. They just want to see it, and they want to go to a specific theatre. You don’t need to spend a lot of money to make that happen.
Theatre marketing is a very different thing from film marketing in that it involves the art of persuasion. Movie tickets are, at least in theory, a bit of a misnomer. Theatre tickets are a form of advertising. Theatre tickets advertise a specific time and venue. Theatre tickets that are sold during a particular day, week, or month are sold only for that time and venue.
The question is whether you’d sell tickets to a movie day or a movie night. While it’s true that ticket sales for a given theatre may be a bit higher than for a movie night, it’s also true that tickets for a given theatre will likely be much higher than for a movie night.