Nike's Id Program is a marketing strategy that Nike uses to get its customers to purchase a specific product. Nikes Id Program is a marketing technique that allows Nike to create products that are appealing to a certain segment of its customer base. In contrast, a brand strategy is an overall marketing plan that does not target a specific segment…

I recently had the opportunity to speak with a representative from a garden center in the Midwest. I asked her what she thought was the most important thing to consider when marketing a garden center. Her answer was that they should be aware of their own brand and their customer's desires. She then went on to say that they should…

It seems my personal life is a bit more complicated than what I would like to make it. I have a lot of people who are very supportive of my work, but I’m also a bit of a perfectionist when it comes to my own personal life. So I’ll be honest here: I’ve had a hard time talking about my…

“In marketing, an ad campaign is an endeavor that involves the planning, design, and creation of a message, message planning, and message design. The concept of the marketing concept has become so embedded in our culture that it's practically a part of our lives. It's not really a thing that really needs a definition, and I'm not here to debate.…