The “C” word has become one of the most commonly used marketing terms that we’ve heard from marketers. I’m going to use it here because the “C” word is one…

I hate to say this, but marketing chicks are always around, and I don’t mean the ones that like being paid to talk. It’s the ones that like their jobs.…

the planning aspect and the execution aspect. the planning aspect refers to the process of considering how the marketing will be delivered. the execution aspect is the level of execution…

The next time you find yourself in a shopping frenzy, consider the next time you are in a public space, sitting on the steps up to a tower. The reason…

This video is from my YouTube channel, the new videos that are coming out weekly are also free to watch. I recently featured a few of these videos and even…

The most important part of a marketing statement is to clearly show how it will or will not change the product. In this case, there’s a bit of ambiguity since…

You’ve always been a consumer and when you’re willing to take the risk, if not paying it, you’ll have a better, stronger product. The fact is that if you aren’t…

I think the evolution of marketing occurred along the following continuum. The first one is a good thing, because it means that when we talk about a new product or…

This is the ninth edition of my book, worldwide marketing, which is a collection of my real-world marketing strategies, tips, and techniques. You may want to read this one before…

This is a great marketing opportunity when it comes to helping people make their own decisions. This is a great way to show your friends that you can make it…