Traffic safety marketing is the art of driving traffic to your website through the use of your website as a means of advertisement. Traffic is a key element to any…

a system that is designed to analyze data and make recommendations to guide the decision of marketing communications. A good marketing information system looks at the data that it's already…

The rule of thumb is that if you have a good idea, just show it to the people who are doing the marketing. The ones that are not great at…

This was a favorite past-the-school project that I started to think about years ago. It was a challenge for me to think about this stuff, and a challenge in the…

There are two types of marketing departments in an organization. There is a marketing department and then there is a marketing department. Marketing departments are responsible for facilitating marketing communication…

the marketing concept states that an organization should be self-aware and self-aware should be an organization. It’s the same concept that I am advocating in this article, but the marketing…

This is a fantastic opportunity to learn and grow if you're interested in marketing the next generation of business leaders. The problem with marketing and branding young people is that…

1. the assessment of the market 2. The market assessment phase will take place in the weeks leading up to the strategic marketing phase. This will be the early part…

In order to maximize the effectiveness of marketers, we must understand the different types of marketing intermediaries. Some are more passive intermediaries, while others are more proactive. There are many…

It’s about the brand, the product, the packaging, and the advertising. This means that the viral marketing of a new product is an integral part of the marketing mix. Think…