three brothers moving commercials
This is a common type of ad that I love to make because it’s a great way to remind us of the three brothers that we grow up with in our family. The fact of the matter is that we actually have three brothers, all living under one roof, so this is a more than likely something you’ve seen before.
The three brothers we do have are in their mid-twenties, though they’re still in their early twenties. The way their lives unfold is like a documentary on how their lives work, which is what I like to call a non-linear narrative. They’ve got one brother, now dead, and two brothers, now dead, living with each other. The third brother, who isn’t quite dead yet, is now moving to a new town.
The fact is that people are always trying to figure out what lies ahead for them in life. As a friend of mine likes to say, “Life is a series of little steps,” and the more you step, the more you move forward. The point is that the more you step, you move closer to the end goal. It’s the same for moving across the country to start a new life.
Moving across the country to start a new life sounds scary, doesn’t it? This is precisely why we decided to start The Way We Move, a series of three one-minute commercials that chronicle the life of how each of the three brothers (including the third, who’s just been killed) as we move across the country to start a new life.
Our goal is to put each of the commercials in motion so that we can see how they go from being a very intimidating move to being the most exhilarating one. That means that we’re going to put them in motion in the most realistic way possible.
This is exactly the kind of work that we try to do in our work on The Way We Move. We’re not trying to recreate that exact feeling, but we do try to recreate a feeling that is as authentic as any feeling you can come up with.
We’re all familiar with those old TV ads featuring the three brothers, the man, the woman, and the kid who wanted to be a cop. These were the kinds of commercials that seemed to be the norm from the ’60s to the ’80s. These are the kinds of commercials that are still on broadcast TV. They’re really great because you can see exactly how the process works.
That said, if you want to know what the process really entails, you really need to watch the three brothers moving commercials from the 80s.
The three brothers moving commercials aren’t really about the process, they’re really about the three brothers moving, and it’s all about them. The brother-in-law says that the commercials are about them “moving the furniture” while the youngest brother says that the commercials are about them “moving the furniture and the TV”. This is sort of a meta-commentary. The commercials are about the three brothers moving, but they’re really about them moving the furniture and the TV.
The commercials are a classic example of the “it’s not about you” fallacy, a common mistake people make when trying to explain something (like moving furniture) to someone else.