the first question a marketing researcher should ask when considering a research study is
It makes us wonder if we do anything wrong. Just because we have the right amount of self-awareness doesn’t mean we should not try to improve our own. However, when it comes to self-aware research, it doesn’t mean you should ever look at your own research. It just means that we have the right amount of self-awareness. It doesn’t mean we should always use the right research tools.
Sometimes we should be careful about how we use research tools, so we don’t lose sight of the fact that we are also trying to improve ourselves. It’s not about the tools we use, it’s about what we do with a tool. To that end, we should always be mindful of our research, even the smallest, most trivial things.
I’m sure most of you have worked with marketing people in your life. You’ve probably heard the term “research funnel” and wondered if this means there is a funnel to follow when evaluating research.
The problem is when we’re on autopilot for so long that we forget we’re on autopilot. Because when we’re not even aware of our own habits, routines, impulses, and reactions, then we no longer control them they control us.
This research funnel is a method of evaluating studies. It’s an idea that you can use to figure out if a study is worthwhile. So if you’ve ever seen a study that is so badly flawed that it almost doesn’t seem worth doing, then you are almost certainly reading it in the wrong place.