The word transformation itself is derived from the Latin word trans-it, which means “to move” and “to change.” From this comes the idea that you can transform your life by changing something in it. Transformation is the process of changing something in your life so that you can meet your goals, learn new skills, move out of the way of…

The "T" in "tg marketing" stands for "transparency," because it means that the marketing messages and activities that are going on within a company are being more openly presented to consumers. We see a lot of marketing materials that are hidden, but that also leave the consumer out in the dark. So we call them "dark marketing." In our case,…

In the simplest of terms, integrated marketing communications (IMC) is the art of combining messages from various media into consistent messages for maximum effect. This can be achieved through the use of print, digital, radio, TV, the Internet, and any other medium. Because it's difficult to create a consistent message, integrated marketing communications marketing professionals, as a group in their…

The role of marketing intermediaries is to be in the middle of the negotiation process and help the company achieve its goals. The role of marketing intermediaries is to help the company succeed by connecting people to their brands and creating connections that work for the company. Marketing intermediaries can be described as those who work between the company's marketing…