I’ve said it before, but I’ll say it again. You’re not going to use it once you see it. That goes for any marketing tactic that makes you feel really bad about yourself or your company. Youve gotta use it a few times, but you are actually going to use it once you see it. This is why marketers fail.…

The fact is that the majority of our thoughts and actions are on autopilot. This isn’t necessarily a bad thing either. Our habits, routines, impulses, and reactions carry us through our lives so we don’t have to stop and think about it every time we wipe our ass or start a car. The problem is when we're on autopilot for…

For the past few years, I have been working with a professional who specializes in gourmet express marketing. Her company, Blue Skies Catering, offers a variety of services, ranging from catering to event planning. For the past few years, I have been working with a professional who specializes in gourmet express marketing. Her company, Blue Skies Catering, offers a variety…

I’m not talking about the ability to “buy” your new home or build your new business. I’m talking about the ability to create your business, increase your customer presence, and provide your customers with a product/service that is unique, affordable, and relevant to your brand. This is the same concept as marketing and advertising. It's the ability to make things…