Marketing is a process and involves many variables, so the choices made by the firm are the result of a multi-faceted mix of marketing activities. Marketing decisions are made after careful consideration. The number of companies to market to is always changing, but it's changing pretty quickly. You can't have a company that really does everything you want it to…

I love the gtg marketing concept. It’s just that, I’ve been too busy to understand it. It’s a concept that’s been around since the dawn of the internet with the rise of blogs, and it gives you the chance to put your own spin on things and not be bound by the rules. It’s a great concept to get started…

We often forget that social media is just another channel, which can be a great tool to use to promote our brands and businesses. But for good reason; there are many ways to use social media to reach out to your audience, and they don't have to be the same as the way you’ve traditionally done business. The best example…