In order to be effective, marketing must be a part of the ongoing process of a business. Marketing is also an ongoing process in any industry, whether it’s a professional sport, a business, a hobby, or a recreational activity. Marketing is a process of communication. It consists of making deals with customers, customers making deals with other customers, and customers…

the ‘About Us’ section. It’s a section that is filled with details about the company, the mission statement, and the company’s vision. And it’s not a bad place to start. The ‘About’ section is the first section of a formal marketing plan to be scrutinized by your prospective customers. This is the section where your marketing strategy is first developed…

I work for a global marketing firm where I handle marketing, branding, and product development for a variety of companies. Most of my clients take my advice on a daily basis. I don't think anything could be more basic. We are all born with a set of basic instincts that are formed over a lifetime into patterns of action and…

This summer I’m happy to announce that I’ve been hired to serve as the Marketing Director of The Great Lakes Region. I’m excited and honored to be joining such a talented and passionate team. I know I’ll be doing my job well, and will continue to grow as a leader within the region. My goal here is to be a…