Recent Articles

the center of all marketing efforts is

You can’t just focus on your business from a distance and expect it to be successful. You have to be the center of everything. The way you look at marketing is that you want to show your customers so they know exactly what you're selling, and that they should be convinced that you're right. You want to sell the business…


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golden west marketing

When I was first starting to paint, I often found that the only way I could not use the colors I wanted was to have them painted in white. But with time, the colors just didn’t work. The new colors have changed because I’ve become more aware of the difference between white and white. While white is white in color,…


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the first step in the marketing research process is to

I have to admit that I am a bit of a perfectionist. I don’t always go out and actually make a lot of contacts, but I do want to be sure I am reaching those people that are the most likely to buy my product or service. The best way to do that is to get to know the people…


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townsend marketing

I’ve learned through the years that you can’t make money from a website, you have to make money through the people who use it. You have to get out there and speak to as many people as you can. It doesn’t have to be expensive, and you don’t have to have a lot of money to do it, but you…


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