Let's talk personal marketing. Everyone knows that you can’t make a sale without a customer. If you are a salesperson, you’ll probably tell yourself that you’re not selling anything until you get your customer’s attention. But, there is another way. When your customers are the ones who make you money, you must find ways to make them feel like they…

Supply chain management is often overlooked in the study of marketing because marketing is a “bottom-up” process. This is often overlooked because marketing is a “top-down” process. Bottom-up approaches tend to focus on product and customer needs, while top-down approaches focus on marketing skills. The way I think about supply chain management is to look at it as a bottom-up…

One of the biggest challenges of being in the marketing industry is that you have to be quick and agile in your thinking. It’s easy to get caught up in the day-to-day workings of your business, but you have to be flexible enough to be able to pivot and change when needed. This is especially true with marketing in the…

Goodwill marketing is a tool that helps businesses acquire customers and build brand loyalty. It’s a very powerful yet simple method that helps small businesses get more customers, increase sales, and increase profits. Goodwill marketing works by utilizing several different methods to obtain and retain customers. One method is to create a “goodwill” within your business to generate a feeling…