The goal of marketing is to attract the right prospect and, after that, to convert that prospect into a customer. The best way to accomplish this is to understand that your business is the means for generating revenue. So, the best thing you can do is focus solely on the things that make you money, rather than on how you…

The thing is that we need to develop a good strategy for marketing ourselves, and we need to be effective at our marketing goals. Every time we go to the store, we need to do something we think is important. It’s not a good thing to be busy. It’s just the most important thing to do. Gamificacion Marketing is one…

The marketing function is the one that most people have. It is the one that every business has to do. It's easy. You just have to be marketing. It's not even really a question. The marketing function's main concern is with getting your products out to as many people as possible. It's just how you do it that gets you…

After the success of our social media marketing campaigns, we decided to reach out to more clients by email. In order to do this, I had to get a better handle on what my clients were saying and doing on social media. As much as I’ve enjoyed sharing my marketing strategy with other clients, I was surprised by how much…