For a new marketing campaign, the objective is to provide a test market for the new product or service. The test marketing campaign is intended to provide a marketing tool to determine whether the product or service is a good fit for the consumer or an alternative. The objective is to test the water. For the new Deathloop game, we're…

There are three ways to measure a marketing channel’s success. The first is revenue, the second is the number of people who sign up for a particular channel, and the third is the number of people who actually buy a channel’s product or service. Marketing channels are a great tool for creating buzz. In my time as a marketing professional,…

I’ve been trying to explain to a lot of people who are looking for the simplest way to market their business the importance of the full spectrum marketing approach. The easiest way to understand this, is to watch the movie ‘The Secret’. The premise of the movie is that people who are marketing to the whole world, can make their…

I remember when I was in high school, I would ride my bike to school and ask my friend to show me the best view. I’d sit in the front of the car and take in the entire view. If I was lucky enough, someone would also get out of the car and show me the best view. I didn’t…