It’s a lot easier to buy something than to create it. Many stores offer a variety of products, but they all come with the expectation that you will buy them to begin with. The difference is that the average consumer only cares about the product they’re buying and doesn’t care about the company they’re buying from. And that’s just the…

The first objective in the evaluate performance phase of the marketing planning process is to determine the performance level of each marketing campaign and establish the objectives for the campaign. The objectives are the end-game of the marketing planning process. They are goals you’ve laid out and decided on the marketing team has to accomplish in order to get to…

strategizing and planning. You have to take the time to think about what you want to tell your audience about your brand or product, what your audience wants to hear, and why it’s important for them to hear it. The key to strategizing is a way to make sure your audience wants to hear your message. If you make sure…

I have been selling gps marketing since the age of two, and it’s what I do when I’m about to start marketing my new home. If you’re familiar with the subject, this is the first article in this series that I write since I started my marketing career. If you haven’t already, or if you have the time, please consider…