digital marketing essentials
Digital marketing is a lot like cooking. You have a recipe, and you make it, but there are all kinds of variables that can change the recipe. You can tweak it, but you have to take the recipe and adapt it to your own situation. Digital marketing is no different. You have to take the recipe and make it your own. It’s about taking the one recipe you have and making it your own.
Digital marketing starts with building a list. Creating content and converting it to lead-generating traffic. That’s the easy part. The harder part is building a conversion funnel. That’s where you take the piece of content you’ve created and convert it into a lead that converts. If it converts to a lead, you have a sale. If it doesn’t, you’ve just lost a sale. You need to build a strategy.
For many of us just starting out in digital marketing, we have a list. I have a list of my own. It’s been growing for about a year now. I have a list of blogs that are my favorite. It is about 3,000 plus. Every time I turn on my phone I see a new URL, email, or YouTube video.
I feel like I have a “digital marketing funnel” that I use to move from content creation to lead generation, but that is very, very broad. What is your funnel? I would love to hear about yours.
That is basically it. You need to have a list, a list of blog/Twitter/Facebook/Google+ accounts/LinkedIn profile/etc. you are interested in and then you need to be on it.
If you want to get a real-world practice to how to keep your list updated, you need to have someone on it with you. I have no doubt that you will find this list of blogs very helpful.
There is no such thing as a “perfect” list. If you want to build a list of blogs, you will need to do everything you can to get as many people as possible to your blog. So you need to have the list. There is no perfect list, that’s why you need to have a list.
Another great way to build a list is to ask a bunch of people to read your blog. This is especially useful if you already have a blog, but to be honest you’ll likely be more effective with a blog you have a lot of followers on than a blog you have a lot of people that you don’t know about. A lot of people do this, but the best blogs have the best content.
I think that the best way to build a list of blog readers is to do a blog about a particular topic. For example, I recently wrote a post about the importance of blogging about your business every chance you get. One of the ways I found to build a great list of blog readers was to post about a topic I wanted to write about. I usually do this in the form of an article, so I can easily link back to it.
So I have a list of about a thousand blog readers. I want to know how many are blogging about your business and you probably want to do it once. But I have to do these things first, so I have to do this first.