In the simplest of terms, integrated marketing communications (IMC) is the art of combining messages from various media into consistent messages for maximum effect. This can be achieved through the…

The role of marketing intermediaries is to be in the middle of the negotiation process and help the company achieve its goals. The role of marketing intermediaries is to help…

There is nothing more frustrating than having an ad that is out of sync with your brand. The very act of putting it out there is another way to create…

When it comes to marketing, I think it’s good to have a few tricks up your sleeve. C’mon, you’re not a millionaire. You’re a mere mortal. What is good marketing?…

With a few clicks, you can start to create a brand new one of your own. If you don’t know what you’re trying to do, don’t hesitate to reach out.…