the marketing concept states that an organization should be self-aware and self-aware should be an organization. It’s the same concept that I am advocating in this article, but the marketing…

This is a fantastic opportunity to learn and grow if you're interested in marketing the next generation of business leaders. The problem with marketing and branding young people is that…

1. the assessment of the market 2. The market assessment phase will take place in the weeks leading up to the strategic marketing phase. This will be the early part…

In order to maximize the effectiveness of marketers, we must understand the different types of marketing intermediaries. Some are more passive intermediaries, while others are more proactive. There are many…

It’s about the brand, the product, the packaging, and the advertising. This means that the viral marketing of a new product is an integral part of the marketing mix. Think…

The fact that the organizations that pay the most to market research, the ones that are willing to spend the most money on marketing research, are those that are more…

In marketing, we call this the core. It’s also the heart of the company. Here at Cem we’ve been involved in a variety of marketing types, but the core has…

We tend to think of the process of selling a product or service as either an individual process or a process with a specific end goal. The term “marketing mix”…

The reality is that government agencies aren’t that different from any other businesses. They are, however, the only ones that use government marketing jobs to attract the most clients. Government…

The reason you have to be careful is if you see a brick, build a brick, or paint a brick. If you see a brick, move on to the other…