What I mean is this. You need to create the right atmosphere so that people will want to come to your business or brand. This can be done by creating…

There’s an old proverb about growing a garden that states that you can’t grow a garden by watching the garden grow. The same goes for marketing. You can’t grow a…

The primary purpose of a marketing metric is to help sales. The metric can help you understand how well your marketing is working. The metric can also help you see…

I am a big believer that there is no such thing as “good” vertical marketing. There is only what works best for the marketer. The problem with vertical marketing is…

Not everyone uses the same type of product when making a sale, so testing isn’t the most convenient way to introduce. Here are some examples of the types of product…

The term "marble marketing" refers to the marketing of marble and marble features to the general public. For those unfamiliar with marble, its color is a combination of red, blue,…

I’m a big fan of gatorade. I use it every day at work. But there’s more to gatorade than just the actual juice it contains. The gatorade is an extension…

I don’t really have any reason to hate your marketing services, but I do think that’s a good thing. If you’re trying to get a job, don’t use them. If…

The world is full of people and brands trying to capitalize on the world’s ever-growing obsession with habanero. One of the more successful brand campaigns is promoting their “Habanero-flavored” tequila…

The first step in the marketing process is to get your contact person on the phone. This is an absolutely crucial step in the marketing process because it allows your…