I am a huge sports marketing junkie. I’m not just a sports junkie, I’m a sports marketer junkie. I’m a sports marketing pro junkie. I don't know, I am a…

Future 1st marketing is the concept that we can take these tools we’ve been using for years and apply them in the future because the technology is here. We’re not…

For those who are more familiar with the gatorade marketing strategy, this is exactly what the marketing folks are up to. The idea is to get people to consume more…

The purpose of marketing is to create cognitive dissonance. The more that people are confused about a product, brand, or idea, the more likely they are to engage in that…

In his book “The Science of Why We Buy: The New Science of Consumer Behavior,” Daniel Pink explains that we all know that buying stuff is a form of advertising.…

I’ve been doing a little bit of research on grain marketing lately and I came across the most comprehensive overview, and the most important message to take away. The grain…

I have always liked the idea of marketing and branding, but have never had the opportunity to do so in the commercial arena. I’m a big fan of the thruline…

We have this idea that Google is a very, very large company. It’s hard to believe, but this is actually more true than not. In fact, the average cost of…

The only time I’ll remember when I started to use my blog is when I saw that I had a new blog. It was a huge hit when I wrote…

When I'm writing a blog post, I usually want to share something about marketing. I want to share something that will make people click on my website to learn more…