the last step in the marketing process often includes:
Now, I want to ask you something: how many of you have ever met someone who has a job and they have a client they can’t see because they’re not in the office? The irony is just a few that I know of. This is what it looks like. The person with the client is in a meeting or meeting with a contractor, or they’re in a meeting or meeting with their boss, and they haven’t even seen the client. They’re just not in the office.
That’s called a “hidden camera.” And as we already know, a very small number of people are actually watching people. So how are we supposed to know if we’re being “seen”? Well, you can ask them questions about who they are and what they do, and to be honest, they probably will not be telling you anything important.
In order to spot hidden cameras, we need to know that people are being seen. This is why I think it is really important to put together a list of things that people are actually doing. It can be helpful for both you and your marketing team when you have a list of things you are or are not doing, and you also need to be able to spot and eliminate the hidden cameras.
The more you know about what your customers do (and don’t), the better you can communicate with them and get to know them better. Sometimes that is even enough to get them to buy. For example, one of the first questions we ask when we open our doors is, “Why are you here?” We ask this because the best way to get their attention is to be seen. The better you can do this, the more likely you will be to get a sale.
So the more you know your customers about their behavior and habits, the more you can use your marketing to get them to buy. It does not matter if the things you want them to buy are really things they need. It may be you have to pay a lot to get them what they need, but if you know what they need and how to get it, you can convince them to buy.
When you want to “get” a salesperson, you need to know what they want. You need to know what they feel like they need. You need to know who they are. You need to show them what they’re seeing, not what they say they want. But you don’t want to make them feel uncomfortable. You want them to feel good about themselves. They want to feel good about you.
All marketing is about the feeling of good. I know you want to make the salesperson feel good about yourself. The best salespeople will tell you what they need and how to get it.
Marketing doesn’t have to be all about the salesperson. Marketing can be just as much about you if you want the best salespeople you can get. It will be about what your client wants and how they feel about it. This is true across the board. Marketing involves figuring out how to get your client to feel good about themselves and what your company is all about.
Marketing is about identifying what your client wants and how to get them to feel good about it. What are they looking for in your company? What are they looking for from your company? What is the best way to get this that gives them the results that they want.