the idea of value-based marketing requires firms to charge a price that
You’ve always been a consumer and when you’re willing to take the risk, if not paying it, you’ll have a better, stronger product. The fact is that if you aren’t…
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You’ve always been a consumer and when you’re willing to take the risk, if not paying it, you’ll have a better, stronger product. The fact is that if you aren’t…
I think the evolution of marketing occurred along the following continuum. The first one is a good thing, because it means that when we talk about a new product or…
This is the ninth edition of my book, worldwide marketing, which is a collection of my real-world marketing strategies, tips, and techniques. You may want to read this one before…
This is a great marketing opportunity when it comes to helping people make their own decisions. This is a great way to show your friends that you can make it…
In the past few years, the world of marketing has changed. In most places, marketing has become less about creating and more about selling. People are more aware of their…
If you plan to build your own home, it’s going to be an easy option to do. The main reason why I'm not always getting paid is that I'm more…
I am very close to quitting this job for good. I have been on this job for 3 years and it has been a total nightmare. I was hired for…
Growing up, everyone in my family had a truck. That means that every time I went to visit my parents, one of my parents’ favorite things was to sit in…
I’ve been working in the marketing industry for more than a decade, but during that time I’ve learned all I can about what works and what doesn’t. I’m also working…
All the marketing concepts I’ve talked about are actually a good fit for this blog and the site. If you don’t know how to start a new marketing campaign, I…