When I was first starting to paint, I often found that the only way I could not use the colors I wanted was to have them painted in white. But…

I have to admit that I am a bit of a perfectionist. I don’t always go out and actually make a lot of contacts, but I do want to be…

I’ve learned through the years that you can’t make money from a website, you have to make money through the people who use it. You have to get out there…

This week, I’m talking to my friend who has worked with gem marketing for over a decade. In that time, she has developed a unique way of thinking about gem…

The “C” word has become one of the most commonly used marketing terms that we’ve heard from marketers. I’m going to use it here because the “C” word is one…

I hate to say this, but marketing chicks are always around, and I don’t mean the ones that like being paid to talk. It’s the ones that like their jobs.…

the planning aspect and the execution aspect. the planning aspect refers to the process of considering how the marketing will be delivered. the execution aspect is the level of execution…

The next time you find yourself in a shopping frenzy, consider the next time you are in a public space, sitting on the steps up to a tower. The reason…

This video is from my YouTube channel, the new videos that are coming out weekly are also free to watch. I recently featured a few of these videos and even…

The most important part of a marketing statement is to clearly show how it will or will not change the product. In this case, there’s a bit of ambiguity since…